Since we're right between the 'best of' list season and the awards show season, I thought I would come up with my own awards - The Nateys. It's sort of like an awards show, but it isn't televised. It's basically just me standing on the red carpet in a tuxedo. And by red carpet, I mean the red welcome mat that we have by the door, and by tuxedo, I mean I could probably throw on a suit since my dry cleaning bag is sitting next to me on the couch. If Cojo, Seacrest, and the Rivers gals could see me now.
The Nateys recognize outstanding achievement in television commercials. It's about me trying to do my part to save commercials from obscurity. With the advent of the DVR and online marketing, TV ads aren't receiving the attention that they deserve. The Nateys are judged entirely by me (with a little help from Gilbert). Yes, it's true that I don't have any knowledge of the advertising industry, but I do watch a lot of TV. My TV is on anywhere from 16-18 hours per day, so I think I'm qualified. Oh, and the categories are being made up as I go, and they are by no means complete. I limit my posting time to 30 minutes per post, so I'm sure I've overlooked some outstanding achievement, but my made up rules are my made up rules. So here they are, Your (or my) 2008 Nateys:
Category: Catchiest jingles that I wish I would stop singing
Winners: Subway - Five Dollar Foot long and Verizon/Beyonce - Lemme Lemme Upgrade
Explaination: This is Beyonce's third nomination and second win. Not really, but that's what they say when the star is walking up to the stage. That song is so damn catchy. I don't even use Verizon, but for some reason I really want to upgrade. Lemme lemme. Actually not sure if it's Verizon or some other carrier, but whatever. For Subway, it isn't that great of a song. I'm just glad that Jared the Subway Guy has not been asked to sing this song yet. If Jared sings the $5 foot long song sometime in 2009, we will strip them of this award.
Editor's Note: Yes, there can be ties in The Nateys. Sometimes two of my thoughts actually are connected. Besides, this separates us from all of those other award shows.
Category: Worst Commercial in the world. Ever.
Winner: Toyota - Save by Zero
Explanation: What the hell is this garbage? I don't even know what this means. I like Toyota. I really do. I own one. My dad owns one. My sister owns one. This commercial does not make me want to go out and buy another Toyota. It actually makes me want to go out to the driveway and key my highlander. Just put a big scratch right down the side. Sorry about the anger here, but I'm really passionate about this one. I did some research, and there are actually facebook groups devoted to the cause of ending this ad campaign. I think that says it all.
Category: The Heather Graham Award. This award is named after the star of the smash hit "Emily's Reasons Why Not." It is given to the star who has more prime time commercials promoting their show than actual episodes. If your show is cancelled after one show, then you're probably a nominee.
Winner: Christian Slater, My Own Worst Enemy
Explanation: I have a theory that this show was actually cancelled before the first episode aired. I think that the NBC execs were sitting around watching The Office when one of the "My Own Worst Enemy" commercials came on. And then another one came on. And then another. One of the execs then said something to the effect of "This is garbage. Whose idea was this? Make it stop. My stomach hurts." And then the show was cancelled. Again, it's just a theory, but a well-deserved win for Slater and the former NBC exec who signed off of this train wreck.
Category: The most underrated tag line
Winner: Clear Blue Easy pregnancy test - "The most advanced technology you'll ever pee on."
Explanation: I think the tag line speaks for itself. That's fantastic, even if it isn't true. I mean, there's always a chance that I'll pee on a laptop or car or maybe even a fax machine. The loyal readers (all five of them) know that I think fax machines are the most advanced technology ever, basically because I don't understand how they work. Sorry, that's a bit of a tangent. Put your hands together for the ad wizards at Clear Blue Easy!
Category: The "I was once a respected celebrity but this commercial proves that I'm now on the D-list" Award
Winners: Denis Leary (Ford Trucks) and Keith Sweat (McDonald's Nuggnuts)
Explanation: I'll admit that I was once a Denis Leary fan. Kate doesn't like him. She'll say things like "Oh, he's vulgar" when one of his specials come on Comedy Central. At this time I usually say that she sounds like a grandma. That's neither here nor there. Anyway, the guy was once pretty famous. Now he's telling me about torque and payload. Whatever happened to "I think you hear me knocking, and I think I'm coming in." Oh, and Keith Sweat. I guess he wasn't all that famous to begin with, but singing R&B slow jams about pieces of fake chicken is even beneath him. I am, however, going to start using 'nuggnuts' in conversational English and see if it catches on. Instead of saying "Man, that's crazy" I'm going to say "Dawg, that's nuggnuts." Okay, I probably won't say 'dawg' but the rest is true. I did this once with 'smurfy' when I was in college, just like most of the smurfs do. I think this is when I was waking up in the middle of the night to watch the Smurfs (see previous post). Stayed tuned for a future post on "annoying stuff I did in college." I think I'll write that one tomorrow.
Category: The Beatles Award. Going to the artist, duo or group whose song should never ever be in a commercial but is
Winners: Three Dog Night - Shambala and David Bowie - Space Oddity
Explanation: Bowie is not going to make me want to buy a Lincoln. Put on eyeliner and blush? Maybe. Buy a Lincoln? Never. And Shambala is by far Three Dog Night's best song. I love it. I bought the album off of a homeless man selling CDs out of his trunk along with a Belinda Carlyse album and a Motley Crue album (ask Kate about that one - she was pissed). But I really don't need to hear the song in a Michelob commercial. I like beer. I like Three Dog Night. I just don't like them together. I think Behind the Music told me that the lead singer sold his Grammy for crack money. I guess selling your song to a beer company isn't that much of a stretch. Come to think of it, I hope he doesn't sell his Natey for crack money. Would that make me an enabler?
Category: The 'Oops I Crapped My Pants' Lifetime Achievement Award. This is given to the commercial parody that has consistently made me laugh though the years every time I watch the rerun on E! or Comedy Central.
Winner: Sam Waterston (the dude from Law and Order) - Old Glory Robot Insurance.
Explanation: Well, it's just really, really funny. And then you see the dramatization of the 50s-era robot eating the old people's medicine. Good lord that's funny.
Well, the music is playing. That means it's time for me to get off the stage. I've hit my self-imposed 30 minute limit. Please add your own fake categories and fake award winners as comments. Those can be like our version of the "earlier this week, the following awards were given for scientific and technical achievement."